Contact Sales:1-800-405-0844
Does my company subscribe?Newsletter sign up
Login
Become a Client
InsightsEventsPricing

Demographic Report: Generational Cohorts 2022

Demographic Breakdown of Gen Z Adults, Millennials, Gen Xers, and Boomers

Report by Jingqiu Ren  |  Aug 1, 2022
Download
Report
Deck
Share
Table of Contents
Executive Summary
Changes Across Generations Are Wide Ranging for Individuals and Families
Gen Z Adults: More Work to Get Ahead
Millennials: Can’t Shake Off the Economic Baggage
Gen X: Still the In-Between Generation
Baby Boomers: Running the Show
Appendix
Read Next
Sources
Media Gallery
About This Report
US population growth continues to slow due to decreases in births, higher numbers of deaths, and a drop in immigration that started in 2016.
Topics
Generation X
Millennials
Generation Z
United States
Table of Contents
Executive Summary
Changes Across Generations Are Wide Ranging for Individuals and Families
Gen Z Adults: More Work to Get Ahead
Millennials: Can’t Shake Off the Economic Baggage
Gen X: Still the In-Between Generation
Baby Boomers: Running the Show
Appendix
Read Next
Sources
Media Gallery

Executive Summary

By keeping up with changing demographics, companies can anticipate needs and challenges based on population trends to make strategic plans and better tailor product lines and marketing to different population segments. This report will detail characteristics of Gen Z adults, millennials, Gen Xers, and baby boomers, including race and ethnicity, education, household composition, geographic mobility, and economic attributes to give companies in-depth demographic insight of the main consumer bases.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the overall trend of US population growth?
  2. What are the detailed demographic characteristics of Gen Z adults, millennials, Gen Xers, and baby boomers?
  3. What can companies do about the demographic data?

WHAT’S IN THIS REPORT? An analysis of the most recent American Community Survey from IPUMS USA to obtain a broad range of demographic data by generational cohorts.

US Population Change, 2006-2020 (% change)
E-Mail ChartDownload

KEY STAT: US population in 2020 grew at its lowest rate (0.4%) since 1900. Immigration may become the only driver of population growth in the fast-aging population with a declining birth rate.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Changes Across Generations Are Wide Ranging for Individuals and Families
  3. Gen Z Adults: More Work to Get Ahead
  4. Millennials: Can’t Shake Off the Economic Baggage
  1. Gen X: Still the In-Between Generation
  2. Baby Boomers: Running the Show
  3. Appendix
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

US Population Change, 2006-2020 (% change)Demographic Highlight of US Adults, by Generation
A Snapshot of US Gen Z Adults, Dec 2020A Snapshot of US Millennial Adults, Dec 2020
A Snapshot of US Gen X Adults, Dec 2020A Snapshot of US Baby Boomer Adults, Dec 2020

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain Access to Insider Intelligence →
Log in to Insider Intelligence
Download PPTX

 

 

 

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to Insider Intelligence →
Log in to Insider Intelligence

authors

Jingqiu Ren

Contributors

Dave Frankland
Principal Analyst, Marketing
Ann Marie Kerwin
VP, Content
Jennifer Pearson
VP, Research
Lauren Ruhlen
Researcher

Related Charts & Analysis

Job cuts pile up in the electric vehicle segment
Article
Job cuts pile up in the electric vehicle segment
Half of millennials and Gen Z splash out on video games
Article
Half of millennials and Gen Z splash out on video games
Nearly a third of US population has never heard of the metaverse
Article
Nearly a third of US population has never heard of the metaverse
Q&A: Tapping the power of Gen Z consumers with social commerce platform LTK
Article
Q&A: Tapping the power of Gen Z consumers with social commerce platform LTK
LGBT+ identification in US rises, but discrimination remains a threat
Article
LGBT+ identification in US rises, but discrimination remains a threat
Q&A: Dartmouth engineering dean Alexis Abramson on instilling human values in tech education
Article
Q&A: Dartmouth engineering dean Alexis Abramson on instilling human values in tech education
The Weekly Listen: The problem with media, how TikTok is taking on TV, and buying your next car online
Audio
The Weekly Listen: The problem with media, how TikTok is taking on TV, and buying your next car ...
Gen Z buys into buy now, pay later
Article
Gen Z buys into buy now, pay later
Brands are only a text away from the Gen Z consumer
Article
Brands are only a text away from the Gen Z consumer
Will inflation and uncertainty affect brands’ influencer marketing spend?
Article
Will inflation and uncertainty affect brands’ influencer marketing spend?
Gen Z social usage rising as their parents start to log off
Article
Gen Z social usage rising as their parents start to log off
Spotify tries to solve its Gen Z podcasting problem
Article
Spotify tries to solve its Gen Z podcasting problem
During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers
Article
During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers
Q&A: Reaching Gen Z customers and creating authentic Pride Month marketing with Couplet Coffee
Article
Q&A: Reaching Gen Z customers and creating authentic Pride Month marketing with Couplet Coffee
US Mobile Peer-to-Peer Payments Forecast 2022
Report
US Mobile Peer-to-Peer Payments Forecast 2022

Daily News

Ad publishers’ $10 billion problem
Article
Ad publishers’ $10 billion problem
3 takeaways from our UK TikTok marketing report
Article
3 takeaways from our UK TikTok marketing report
Apple’s ad success could spell trouble for ATT
Article
Apple’s ad success could spell trouble for ATT
Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives
Article
Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives
The global ecommerce share breakdown
Article
The global ecommerce share breakdown
Amazon launches same-day delivery from other retailers’ stores
Article
Amazon launches same-day delivery from other retailers’ stores
Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Article
Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Consumers trust YouTube most for finding, purchasing products
Article
Consumers trust YouTube most for finding, purchasing products
Q&A: Democratizing the beauty store with CVS Pharmacy
Article
Q&A: Democratizing the beauty store with CVS Pharmacy
The Daily: How bad are things at Twitter, bots' effect on ads, and are shorter social media ads best?
Audio
The Daily: How bad are things at Twitter, bots' effect on ads, and are shorter social media ads ...
How people expect the metaverse to improve daily life
Article
How people expect the metaverse to improve daily life
The multitude of reasons Facebook and Instagram execs are relocating to the UK
Article
The multitude of reasons Facebook and Instagram execs are relocating to the UK
The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the iPhone?
Audio
The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the ...
Consumers curb media subscriptions as cost of living jumps
Article
Consumers curb media subscriptions as cost of living jumps
Half of millennials and Gen Z splash out on video games
Article
Half of millennials and Gen Z splash out on video games

Latest Reports

Retail Media Ad Spending Forecast 2022
Report
Retail Media Ad Spending Forecast 2022
US Cash-Back Credit Card Emerging Features Benchmark 2022
Report
US Cash-Back Credit Card Emerging Features Benchmark 2022
Digital Fitness Brands 2022
Report
Digital Fitness Brands 2022
Social Determinants of Health Investments
Report
Social Determinants of Health Investments
US Retail Sustainability Perceptions Benchmark 2022
Report
US Retail Sustainability Perceptions Benchmark 2022
Demographic Report: Generational Cohorts 2022
Report
Demographic Report: Generational Cohorts 2022
Digital Pharmacies 2022
Report
Digital Pharmacies 2022
Worldwide Ecommerce Forecast Update 2022
Report
Worldwide Ecommerce Forecast Update 2022
Wealth and Asset Management Faces Turmoil
Report
Wealth and Asset Management Faces Turmoil
US Retail Mobile App Features Benchmark 2022
Report
US Retail Mobile App Features Benchmark 2022
UK Banks Face Global Turmoil
Report
UK Banks Face Global Turmoil
Neobanks Confront Uncertainty
Report
Neobanks Confront Uncertainty
UK TikTok Marketing 2022
Report
UK TikTok Marketing 2022
Publisher Ad Monetization 2022
Report
Publisher Ad Monetization 2022
The Power of Google
Report
The Power of Google

Popular on Insider Intelligence

Analyst Take: Even Google isn’t immune to the era of uncertainty
Article
Analyst Take: Even Google isn’t immune to the era of uncertainty
Ad publishers’ $10 billion problem
Article
Ad publishers’ $10 billion problem
3 takeaways from our UK TikTok marketing report
Article
3 takeaways from our UK TikTok marketing report
Demographic Report: Generational Cohorts 2022
Report
Demographic Report: Generational Cohorts 2022
Digital Fitness Brands 2022
Report
Digital Fitness Brands 2022
US Retail Sustainability Perceptions Benchmark 2022
Report
US Retail Sustainability Perceptions Benchmark 2022
US Cash-Back Credit Card Emerging Features Benchmark 2022
Report
US Cash-Back Credit Card Emerging Features Benchmark 2022
Apple’s ad success could spell trouble for ATT
Article
Apple’s ad success could spell trouble for ATT
Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives
Article
Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives
The global ecommerce share breakdown
Article
The global ecommerce share breakdown
Social Determinants of Health Investments
Report
Social Determinants of Health Investments
Amazon launches same-day delivery from other retailers’ stores
Article
Amazon launches same-day delivery from other retailers’ stores
Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Article
Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Retail Media Ad Spending Forecast 2022
Report
Retail Media Ad Spending Forecast 2022
Consumers trust YouTube most for finding, purchasing products
Article
Consumers trust YouTube most for finding, purchasing products

"Behind the Numbers" Podcast

The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart speakers
Audio
The Daily: Why Spotify is cautiously optimistic, does Netflix need games, and why folks buy smart ...
The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... again
Audio
The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... ...
The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the iPhone?
Audio
The Weekly Listen: The 'TikTok-ification' of Instagram, brands in movies, and what comes after the ...
The Daily: How bad are things at Twitter, bots' effect on ads, and are shorter social media ads best?
Audio
The Daily: How bad are things at Twitter, bots' effect on ads, and are shorter social media ads ...
Reimagining Retail: Is the retail sky falling, and how some companies will ride out this uncertainty smoothly
Audio
Reimagining Retail: Is the retail sky falling, and how some companies will ride out this uncertainty ...
The Daily: Snapchat's sales slump, how to engage Gen Z on social media, and TikTok games
Audio
The Daily: Snapchat's sales slump, how to engage Gen Z on social media, and TikTok games
The Daily: Netflix's problems, Nielsen ONE's YouTube measurement, and which streamer to say goodbye to
Audio
The Daily: Netflix's problems, Nielsen ONE's YouTube measurement, and which streamer to say goodbye ...
The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux
Audio
The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux
The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming
Audio
The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming
Reimagining Retail: TikTok shopping and the communities driving commerce
Audio
Reimagining Retail: TikTok shopping and the communities driving commerce
Around the World: The AVOD opportunity
Audio
Around the World: The AVOD opportunity
The Weekly Listen: The Netflix-Microsoft ad partnership, YouTube TV, and in-car subscriptions
Audio
The Weekly Listen: The Netflix-Microsoft ad partnership, YouTube TV, and in-car subscriptions
The Daily: Bed, bath, and loyalty programs, touchless self-checkout, and the right to refuse
Audio
The Daily: Bed, bath, and loyalty programs, touchless self-checkout, and the right to refuse
The Daily: B2B—the best content marketing, the changing buyer-seller relationship, and online sales
Audio
The Daily: B2B—the best content marketing, the changing buyer-seller relationship, and online sales
Reimagining Retail: Is Amazon Prime Day still relevant, and why consumers might opt out
Audio
Reimagining Retail: Is Amazon Prime Day still relevant, and why consumers might opt out

Trending in United States

Analyst Take: Even Google isn’t immune to the era of uncertainty
Article
Analyst Take: Even Google isn’t immune to the era of uncertainty
Ad publishers’ $10 billion problem
Article
Ad publishers’ $10 billion problem
Demographic Report: Generational Cohorts 2022
Report
Demographic Report: Generational Cohorts 2022
Digital Fitness Brands 2022
Report
Digital Fitness Brands 2022
3 takeaways from our UK TikTok marketing report
Article
3 takeaways from our UK TikTok marketing report
US Retail Sustainability Perceptions Benchmark 2022
Report
US Retail Sustainability Perceptions Benchmark 2022
US Cash-Back Credit Card Emerging Features Benchmark 2022
Report
US Cash-Back Credit Card Emerging Features Benchmark 2022
Apple’s ad success could spell trouble for ATT
Article
Apple’s ad success could spell trouble for ATT
Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives
Article
Pinterest continued shedding users in Q2 as it aggressively ramped up social commerce initiatives
Social Determinants of Health Investments
Report
Social Determinants of Health Investments
Retail Media Ad Spending Forecast 2022
Report
Retail Media Ad Spending Forecast 2022
Consumers trust YouTube most for finding, purchasing products
Article
Consumers trust YouTube most for finding, purchasing products
The global ecommerce share breakdown
Article
The global ecommerce share breakdown
Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Article
Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Q&A: Democratizing the beauty store with CVS Pharmacy
Article
Q&A: Democratizing the beauty store with CVS Pharmacy

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times Square
New York, NY 10036
1-800-405-0844

Sales Inquiries

1-800-405-0844
ii-sales@insiderintelligence.com

* Copyright © 2022 
Insider Intelligence Inc. All Rights Reserved.