About Us.

Insider Intelligence is the culmination of joining two research firms: eMarketer and Business Insider Intelligence.


For nearly 25 years, eMarketer has been trusted by CMOs as the most comprehensive source of information on how to operate in a digital world, offering transparently sourced and vetted data from thousands of sources distilled into charts, forecasts, and robust reports that provide unparalleled insight into changing consumer behaviors.

Business Insider Intelligence

Business Insider Intelligence spent much of the last decade producing timely and digestible research briefings. Born out of a newsroom that saw a need for research and scaling into a team of more than 60 people, BII empowers decision-makers to understand the digital transformations happening in their industry and feel secure in their strategies adapting to them.

Mission Statement

To unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks.

We provide our clients with the confidence to know they are getting more than just a high level overview of what’s going on in their industry — they’ll be equipped with vetted data, actionable takeaways, and a clear view of the best strategies for success.

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Our Story

  • eMarketer
  • Business Insider Intelligence


Launched the eMarketer website


Generated the first eMarketer Report


Launched eMarketer as media property—first newsletter & ad-supported website


The Dot-com bust


Shift to subscription model


Partial sale to Stripes Group


BII launches


BII debuts first Financial Services product, Payments


Three new vertical launches, including Digital Media


Barbara Peng joins as Head of Content and BII is acquired by Axel Springer


Sale to Axel Springer


Second Financial Services product, Fintech, launches as well as Apps & Platforms vertical


BII launches Transportation & Logistics and Digital Health verticals


Banking, Connectivity & Tech, and Payments & Commerce vertical launches


Combination to form Insider Intelligence

Our People

In addition to working alongside smart and interesting people in our New York City office, we offer a wide range of professional perks.

We’re proud of our team, and make sure to take great care of each member.

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The Insider Intelligence Team

Contact us.

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Call Us: + 1-800-405-0844

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