Report
| MAY 31, 2022
Report
| JUN 21, 2022
Audio
| JUL 11, 2022
On today's episode, we discuss how much sports are helping to keep traditional TV alive, how many Americans still have cable, and when (if ever) streaming will kill TV. "In Other News," we talk about the impact of smart TVs on viewing behavior and the significance of the Major League Soccer (MLS) and Apple TV+ deal. Tune in to the discussion with our analyst Paul Verna.
Audio
| JUL 8, 2022
On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
Audio
| JUL 22, 2022
Audio
| JUL 1, 2022
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
Forecasts
| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 28, 2022
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| APR 28, 2022
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| APR 28, 2022
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| APR 28, 2022
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| APR 28, 2022
Audio
| JUN 27, 2022
On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.
Article
| JUN 14, 2022
Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Article
| JUL 12, 2022
Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.
Audio
| JUL 27, 2022
On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.
Forecasts
| MAY 3, 2022
Chart
| JUL 7, 2022
Forecasts
| MAY 11, 2022