Report
| JUN 15, 2022
Total time spent with media per day in the US will decline slightly in 2022, but most pandemic-era gains will be retained. Digital video, subscription OTT services, and smartphones will be among the bigger winners this year.
Report
| JUN 16, 2022
US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Marketers should optimize their spending to take advantage of shifting consumer behaviors.
Report
| JUL 1, 2022
In 2022, US consumers will collectively open 13.1 million new bank accounts via digital channels, per our estimates. We stack up the mobile account opening experiences of the 10 largest US banks (by domestic asset size) and the four largest US neobanks (by users) based on our analysis of 35 emerging features.
Report
| MAY 18, 2022
Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.
Report
| JUL 14, 2022
A looming recession and global turmoil threaten US incumbent banks’ bottom lines. But refocusing on core tech priorities and consumer needs will help banks reclaim the high ground in the fight for customers and talent.
Report
| JUN 9, 2022
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
Report
| MAY 27, 2022
By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.
Report
| MAY 12, 2022
Report
| MAY 24, 2022
US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.
Report
| MAY 31, 2022
With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.
Report
| MAY 12, 2022
Report
| AUG 5, 2022
Our second annual benchmark evaluates 10 leading cash-back credit cards, with no annual fee, across seven feature categories. It weights their scores according to the results of a survey of US cash-back credit card prospects.
Report
| JUL 28, 2022
A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.
Report
| MAY 23, 2022
Report
| JUL 26, 2022
Report
| MAY 19, 2022
Report
| MAY 25, 2022
Article
| JUL 26, 2022
The toy category seems to be immune from the struggles others are facing amid inflation, making it a perfect time for Toys R Us to stage a comeback.
Report
| MAY 23, 2022
Report
| APR 27, 2022
Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.
Report
| AUG 2, 2022
Article
| JUL 21, 2022
The livestream shopping landscape has completely transformed in recent years. QVC, which saw 45% of the downloads among the top 10 US livestream shopping apps two years ago, accounted for just 10% in the first five months of this year. (Apps like YouTube and TikTok were excluded because ecommerce is a secondary feature of their platforms.)
Article
| JUL 18, 2022
Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Article
| JUL 11, 2022
Over 20% of US adults received a surprise medical bill this year despite the Act going into effect in January. But price transparency rules and state-led initiatives could prevent unexpected bills.
Article
| JUL 13, 2022
US inflation hit a new four-decade high in June: That’s causing some consumers to pull back on spending and others to wait for sales events such as Prime Day.