Report
| JUL 28, 2022
A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.
Report
| JUL 21, 2022
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
Report
| JUL 19, 2022
Macroeconomic and geopolitical concerns are forcing Canadian financial institutions to address issues surrounding consumer financial health, US acquisitions, and a potential fintech flameout. In the long term, open banking, digital transformation, and omnichannel personalization will pose unique challenges.
Report
| JUL 13, 2022
Despite the current decline in funding, AI startups are accelerating product development—and brands are taking notice. Successful startup engagement requires an integrated, strategic approach along with an understanding of the latest AI trends and essential players. So, who are the key players for 2022?
Report
| JUN 15, 2022
Total time spent with media per day in the US will decline slightly in 2022, but most pandemic-era gains will be retained. Digital video, subscription OTT services, and smartphones will be among the bigger winners this year.
Report
| JUN 10, 2022
Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.
Report
| JUN 9, 2022
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
Report
| JUN 7, 2022
Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Report
| JUN 2, 2022
App usage is strong, but advertisers need to rethink their strategies, thanks to ad tracking and measurement changes.
Report
| MAY 12, 2022
Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.
Report
| MAY 12, 2022
Technology decision-makers within the banking industry will need to balance high tech spending with the potential for competitive disruptors.
Report
| MAY 12, 2022
Technology decision-makers within the banking industry will need to balance high tech spending with the potential for regulatory disruptors.
Report
| MAY 9, 2022
Nearly 90% of internet users in Southeast Asia will access the internet via a smartphone this year, making mobile both ubiquitous and indispensable for the region’s flourishing digital economy.
Report
| APR 19, 2022
The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.
Report
| APR 6, 2022
Businesses know they need to become more sustainable. This report looks at how they can use technology to convince consumers—and employees—of their commitment.
Report
| APR 4, 2022
Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.
Report
| MAR 31, 2022
AI investments can improve customer experience. Here’s what companies are—and should—be doing to stay ahead.
Report
| MAR 22, 2022
The “never growing old” generation now faces retirement, a host of chronic health conditions, and mortality. The pandemic sparked a major shift toward digital channels to find health information, assess providers, and research Medicare plans and options.
Report
| FEB 22, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Report
| FEB 18, 2022
After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.
Report
| FEB 11, 2022
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Report
| FEB 3, 2022
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
Report
| JAN 27, 2022
The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.
Report
| JAN 20, 2022
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
Report
| JAN 13, 2022
With wearables becoming more sophisticated and widespread, how should marketers and brands include them in their strategies? This report looks at where the wearables market is headed.