Report
| JUL 13, 2022
Despite the current decline in funding, AI startups are accelerating product development—and brands are taking notice. Successful startup engagement requires an integrated, strategic approach along with an understanding of the latest AI trends and essential players. So, who are the key players for 2022?
Report
| MAR 31, 2022
AI investments can improve customer experience. Here’s what companies are—and should—be doing to stay ahead.
Report
| JAN 27, 2022
The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.
Report
| JAN 20, 2022
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
Report
| JAN 12, 2022
Evolving client expectations for more personalized services threaten wealth managers’ ability to retain existing clients and snap up new ones. But incumbents can face these changes head on by tapping AI to hyper-personalize offerings across the customers journey.
Report
| DEC 21, 2021
The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.
Report
| DEC 10, 2021
As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.
Report
| DEC 1, 2021
Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.
Report
| NOV 22, 2021
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
Report
| NOV 5, 2021
The remote patient monitoring market is surging, with the number of US users doubling between 2020 and 2025. Consumers, healthcare providers, payers, and pharma companies are all investing in the technology and programs to improve care and lower cost.
Report
| OCT 27, 2021
Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.
Report
| AUG 5, 2021
Now more than ever, US health systems are under pressure to move further along the path to becoming smart hospitals. This report evaluates the hospital of the future, as well as the technologies and use cases driving adoption. We also provide best practices for developing and executing a smart hospital strategy.
Report
| AUG 2, 2021
Sustainability is a hot topic, especially in the wake of the coronavirus pandemic. In 2021, most ecommerce buyers, sellers, and logistics firms are taking steps to be more eco-friendly. But commitment and progress are patchy.
Report
| MAR 18, 2021
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
Report
| MAR 18, 2021
Although the benefits of 5G for financial services firms are less flashy than in other industries, lower latency, faster speed, and improved reliability will play a big role in the financial services sector.
Report
| NOV 30, 2020
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.
Report
| NOV 20, 2020
Report
| NOV 18, 2020
Report
| NOV 16, 2020
This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.
Report
| NOV 5, 2020
Marketers are turning to technology and inclusive design to ensure their websites, customer experiences, and campaigns are accessible to all consumers, including people with disabilities.
Report
| OCT 29, 2020
The upcoming US election will determine the direction for technology policies that will have a profound impact for marketers. This report will lay out scenarios for what marketers can expect in several key policy areas in 2021 and beyond.
Report
| AUG 20, 2020
Report
| JUL 15, 2020
Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.
Report
| MAY 21, 2020
Report
| MAR 5, 2020
This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.