Report
| JUL 29, 2022
This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.
Report
| JUN 24, 2022
Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.
Report
| APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Report
| JAN 6, 2022
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Report
| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Article
| APR 18, 2022
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Chart
| APR 4, 2022
Chart
| MAR 15, 2022
Chart
| MAR 15, 2022
Report
| JUL 14, 2021
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
Article
| JUL 14, 2022
Article
| JUL 8, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUL 20, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUN 3, 2022
Chart
| MAR 2, 2022
Chart
| JUN 14, 2022
Chart
| JUN 14, 2022
Chart
| JUN 14, 2022
Forecasts
| JAN 4, 2022