A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.
Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.
Gigafactories = ‘gigantic money furnaces’: Supply chain disruptions grind Tesla’s new factories to a near halt. Even when things come back online, the mineral shortage will still be a scourge.
Inflation is taking a toll on UK households: The rising cost of living has shoppers cutting back and trading down as some workers strike for wage increases.
Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.