Report
| FEB 23, 2022
The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.
Forecasts
| JUN 1, 2022
Forecasts
| JUN 1, 2022
Forecasts
| JUN 1, 2022
Forecasts
| FEB 7, 2022
Article
| MAR 31, 2022
After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.
Report
| OCT 18, 2021
Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.
Report
| JUN 8, 2022
Prime Day not only fast-tracks brands’ overall adoption of Amazon Ads, but also introduces and acclimates them to its upper-funnel formats like sponsored brands, sponsored display, and streaming video ads—right in front of back-to-school shopping, fall TV premieres, and the holiday season. Prime Day 2022 Forecast.
Video
| FEB 10, 2022
In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, will recap the 2021 holiday season and share what he expects will happen in 2022 to help you prepare for what’s to come.
Article
| JUL 11, 2022
Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.
Article
| JUL 8, 2022
Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.
Article
| JUL 12, 2022
Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.
Audio
| JUL 19, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current relevance of Prime Day, what to make of a second Prime Day in the fall, and which categories we should be watching. Then for "Pop-Up Rankings," we rank the top three reasons consumers might have opted out of Prime Day. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
Article
| JUL 15, 2022
Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.
Audio
| JUL 1, 2022
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
Article
| FEB 8, 2022
Cyber Week was the biggest ecommerce week of the US holiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.
Article
| JUN 23, 2022
Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.
Article
| JUN 13, 2022
We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.
Article
| JUL 29, 2022
The company is planning a second Prime Day in October, per an Insider report, which will help it get an early advantage in advance of the holiday season. Amazon’s July Prime Day event was its largest ever in terms of units sold, although shoppers largely looked for deals on essentials rather than big-ticket items like electronics. However, the Prime Day bump for other retailers may be fading.
Article
| FEB 1, 2022
US shoppers saw more out-of-stock messages this past holiday season than in previous years, per an Adobe index that tracks this activity. The index rose to 4.0 during the 2021 season, when US ecommerce consumers received more than 6 billion out-of-stock messages. That’s about an 8% increase year over year and a 264% jump from the pre-pandemic 2019 season.
Article
| JUL 13, 2022
That’s one reason that we expect back-to-school sales to rise just 0.7% this year, and the thriftiness could affect the holiday season as well. Go further: For more on The Era of Uncertainty, read our report here.
Chart
| JUL 7, 2022
Article
| JUL 12, 2022
This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.
Article
| JUL 27, 2022
Following the heels of Amazon’s biggest Prime Day ever, our Remaining Retail podcast team discussed what’s next for the retail giant.
Audio
| JUL 14, 2022
On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.