Report
| JUN 8, 2022
Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.
Article
| JUL 11, 2022
Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.
Article
| JUL 8, 2022
Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.
Article
| JUL 12, 2022
Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.
Audio
| JUL 19, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current relevance of Prime Day, what to make of a second Prime Day in the fall, and which categories we should be watching. Then for "Pop-Up Rankings," we rank the top three reasons consumers might have opted out of Prime Day. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
Article
| JUL 15, 2022
Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.
Audio
| JUL 1, 2022
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
Article
| JUN 23, 2022
Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.
Article
| JUN 13, 2022
We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.
Chart
| JUL 7, 2022
Article
| JUL 12, 2022
This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.
Article
| JUL 27, 2022
Following the heels of Amazon’s biggest Prime Day ever, our Remaining Retail podcast team discussed what’s next for the retail giant.
Article
| JUL 29, 2022
Even an ecommerce slowdown isn’t enough to break Amazon’s stride: The company reported strong sales and ad growth as it leans harder on Prime Day to drive momentum.
Audio
| JUL 14, 2022
On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.
Article
| JUL 13, 2022
US inflation hit a new four-decade high in June: That’s causing some consumers to pull back on spending and others to wait for sales events such as Prime Day.
Forecasts
| JUL 8, 2022
Article
| JUN 15, 2022
Retailers look to promotional shopping events like Prime Day to juice sales: Amazon, Alibaba, Walmart, and others hope the prospect of a good deal will lure customers in.
Chart
| JUN 1, 2022
Chart
| MAY 1, 2022
Chart
| MAY 1, 2022
Article
| JUL 18, 2022
Roughly half of Prime Day shoppers encountered stocking shortages and more than one-quarter of shoppers said none of what they intended to purchase was available, per a CivicScience survey. Looming threats: Any number of other factors could create new clogs in the global supply chain, including:.
Report
| MAY 17, 2022
Brands should anticipate a second Prime Day in October this year—and going forward. The easiest way to drive incremental sales is to double-up on a massive promotional event that always gets Prime members to open their wallets. A second Prime Day in October will boost Amazon’s Q3 and Q4 top line and drive ad spending that drops to the bottom line.
Article
| JUN 3, 2022
Strategies like multiple Prime Days enable Amazon to capture a larger chunk of online spending—but the more successful these events are, the more concessions the company can squeeze out of brands and sellers reliant on its platform.
Report
| AUG 8, 2022
In other Amazon news, the retailer is widely expected to hold a second Prime Day event in 2022, during Q4. This alone is likely to spur advertising activity both on Amazon and among its competitors, as they scramble to keep pace with the ecommerce behemoth during the busiest shopping season of the year. In May, cosmetics retailer Ulta Beauty debuted its retail media network, UB Media.
Article
| JUN 15, 2022
Report: Spotlight: Amazon Prime Day 2022. Article: Amazon says its drone deliveries will launch later this year. Article: The future of connected devices.