Report
| MAY 23, 2022
Report
| JUN 30, 2022
Report
| JUL 25, 2022
Report
| JUN 16, 2022
Article
| AUG 4, 2022
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
Article
| JUL 29, 2022
There will be about 94 million users on TikTok by the end of this year. As the platform pushes further into commerce in the US, our Reimagining Retail podcast team weighed in on which communities are having the greatest impact.
Article
| JUL 20, 2022
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Report
| MAY 18, 2022
The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.
Article
| AUG 1, 2022
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.
Audio
| JUL 26, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Article
| JUL 18, 2022
Article
| JUL 6, 2022
TikTok reconfigures its social commerce strategy: As western consumers fail to embrace livestream shopping en masse, the social media platform is forced to dial back expansion plans.
Audio
| AUG 1, 2022
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| AUG 4, 2022
On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.
Audio
| JUL 8, 2022
On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
Forecasts
| APR 29, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 28, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022