Article
| JUL 18, 2022
ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.
Report
| MAY 18, 2022
Forecasts
| APR 26, 2022
Forecasts
| MAR 15, 2022
Article
| MAY 19, 2022
ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.
Article
| MAR 1, 2022
TikTok’s ecommerce priorities are clear with expansion into Southeast Asia: Parent company ByteDance hopes to turn social media users into social commerce adopters.
Article
| AUG 4, 2022
The challenger: TikTok parent company ByteDance filed for a “TikTok Music” US trademark, per Insider, potentially positioning the social media juggernaut as a player in the music streaming space and pitting it against Spotify and Apple.
Report
| MAY 18, 2022
ByteDance surged past Tencent and Baidu in 2020, and now its ad business is nearly double those of the previous incumbents. Douyin will not catch up to Alibaba anytime soon, but in 2024 the two companies will form a sort of duopoly of their own, accounting for a combined 42.8% of China’s digital ad market.
Article
| MAY 26, 2022
The ByteDance-owned platform shot past Instagram in 2019 and Facebook a year later, and its user time spent has not declined as pandemic trends level out. TikTok is capitalizing on its rapid ascent by diving into longer-form content, most recently with the introduction of 10-minute videos, as the app muscles further into YouTube’s space. More like this:. Report: US TikTok Advertising 2022.
Report
| APR 19, 2022
ByteDance. ByteDance invested tens of millions in Roblox’s Chinese competitor Reworld, and it also acquired VR headset maker Pico in August 2021. It invested in AR/VR company Mengtu Keji (梦途科技). ByteDance has also been beta testing a virtual community app called Party Island.
Report
| JUL 29, 2022
At the same time, Chinese digital giants Alibaba and JD.com—and increasingly ByteDance, via its TikTok platform—have also been actively courting the region. The result is a virtuous cycle of greater infrastructure investments, more available product categories, and higher online sales. Shopping has also become more complicated.
Article
| APR 13, 2022
While more than half of ad revenues for TikTok and Douyin parent company Bytedance currently come from China, this share will shrink in the coming years as platform use saturates in China and grows in the rest of the world. Notably, TikTok and Douyin are No. 5 globally for share of digital ad spend, falling behind Google, Meta, Alibaba, and Amazon.
Report
| NOV 23, 2021
ByteDance’s mega-properties, TikTok and Douyin, along with its news app Toutiao, will likely bring in enough ad revenues to position ByteDance in the global top 10, and perhaps even the top five. We hope to have a forecast for ByteDance by next year.
Article
| MAR 2, 2022
ByteDance. ByteDance invested in Roblox’s Chinese competitor Reworld in April 2021 and acquired VR headset maker Pico in August of that year. Its investment arm invested in VR/AR company Mengtu Keji (梦途科技). ByteDance has been beta-testing a virtual community app called Party Island.
Article
| JUL 20, 2022
US FCC commissioner Brendan Carr called for Apple and Google to remove the TikTok app from their app stores last month, noting national security concerns surrounding the company’s China-based parent company ByteDance. Carr cited a BuzzFeed news report indicating that ByteDance’s Chinese staff had accessed US user data numerous times.
Article
| FEB 25, 2022
Nearly 2 million more people will use the ByteDance-owned app than Snapchat each month in 2022, per our forecast. Still, the ephemeral messaging app will remain the Gen Z darling until 2025, when Instagram—and not TikTok—will take that crown. More like this:. Report: US Social Network Users 2022. Article: Where to reach livestream viewers on social media.
Article
| MAY 23, 2022
Article: ByteDance expands the ranks of duopoly challengers. Article: TikTok to surpass YouTube in US—and come after other apps in the process.
Article
| AUG 3, 2022
The British parliament shut down its TikTok account, our sister publication Politico reported on Wednesday, after Senior Tory politicians who had been sanctioned by the Chinese government raised concerns about the ByteDance-owned platform’s data security. Our forecast predicts TikTok's UK ad revenues to grow nearly 50% next year to $1.55 billion.
Article
| MAY 19, 2022
The ByteDance-owned platform recently began allowing advertisers to add first-party cookies to its site conversion pixel, allowing them to track site activity and attribute advertising across browsers—something Meta’s Facebook has done for years.
Article
| MAY 9, 2022
The ByteDance-owned app rolled out 3-minute videos last year, then 5-minute videos a few months later. And in February, the app took a clear step toward long-form content with the introduction of 10-minute videos. Over 40% of Gen Z spends more than 3 hours a day on TikTok, per Joy Ventures and getWizer.
Article
| OCT 6, 2021
Is TikTok ready to take on Amazon? ByteDance wants to launch an international ecommerce platform; whether it rolls out as a TikTok integration, or as a standalone app, will be a litmus test for the strength of the US social commerce market.
Article
| MAY 4, 2022
Use of the ByteDance-owned app is already highly saturated among young adult users in the UK. Of the 17.5 million TikTok users this year, 7.6 million are Gen Z and 5.7 million are millennials. Snapchat will remain ahead of TikTok among UK users ages 18 to 34 this year, meaning TikTok's uptick among older and younger users is what will really propel it ahead of its competitor.
Article
| FEB 15, 2022
TikTok owner Bytedance has followed in Meta and Microsoft’s footsteps and acquired VR headset company Pico, and Alibaba has plans to release AR glasses. Other firms, like Baidu and NetEase, have also started testing products or launching metaverse development projects. But a strong regulatory response could dampen plans to launch metaverse products.
Report
| DEC 15, 2021
ByteDance. Kuaishou.
Article
| MAR 31, 2022
TikTok’s Chinese sister app, Douyin, enables parent company ByteDance to win a slice of the country’s livestreaming ecommerce sales, which will top $470 billion this year. More like this:. Report: TikTok Commerce 2022. Article: Twitter adds in-app storefront and expanded product display for brands. Article: In China too, the metaverse is the next big thing.