Report
| AUG 4, 2022
As digital fitness goes mainstream, leading brands Nike, lululemon athletica, Peloton, and Apple are trailblazing a path for lifestyle brands toward a more profitable future.
Report
| JUL 29, 2022
Growth of total retail sales in Southeast Asia is set to accelerate in 2022, bucking the global slowdown trend and roaring past its pre-pandemic rates. Singapore will shine exceptionally bright by leading the region in ecommerce growth.
Report
| JUL 29, 2022
Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.
Report
| JUL 25, 2022
TikTok’s highly engaged and ever-growing user base is more attractive than ever to UK marketers. To resonate with their audiences on the platform, brands’ marketing strategies should consider content first and foremost.
Report
| JUN 30, 2022
In this report, we look at the most important updates among the leading social platforms in Q2 and how those changes will impact marketers.
Report
| JUN 22, 2022
Amid TikTok’s meteoric rise, many marketers may be wondering whether YouTube is still relevant. The short answer is yes. But YouTube will need to carve its own niche in creators, commerce, and short video to stay relevant in 2022 and beyond.
Report
| MAY 25, 2022
The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.
Report
| MAR 30, 2022
Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.
Report
| MAR 8, 2022
The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.
Report
| FEB 22, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Report
| FEB 2, 2022
The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.
Report
| JAN 26, 2022
Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.
Report
| JAN 18, 2022
Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
Report
| JAN 18, 2022
Over 500 million people in Europe will use social networks monthly in 2022—with more than half hailing from Central and Eastern Europe. Facebook will remain the largest platform, but its lead is shrinking as Instagram and TikTok expand.
Report
| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Report
| DEC 15, 2021
In 2022, China’s tech sector will continue dealing with a new regulatory climate, resulting in some new winners and a few familiar losers. Short-form video will make gains with commerce, and the metaverse will rear its head.
Report
| DEC 14, 2021
Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.
Report
| DEC 13, 2021
Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.
Report
| DEC 6, 2021
It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.
Report
| DEC 3, 2021
As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.
Report
| DEC 3, 2021
The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.
Report
| NOV 22, 2021
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
Report
| NOV 15, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
Report
| SEP 28, 2021
Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.
Report
| SEP 9, 2021
When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.