Report
| MAY 18, 2022
That’s just $5.5 billion more than the amount spent on non-triopoly digital sources of advertising. This will flip next year, when non-triopoly digital ad spending surpasses $100 billion and traditional ad spending’s component parts continue to shrink. Traditional media’s share will fall to just 20.2% in 2026. The Duopoly Is Dead; Long Live the Triopoly.
Audio
| DEC 16, 2021
On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.
Article
| MAR 23, 2022
Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Article
| NOV 8, 2021
The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.
Article
| NOV 3, 2021
US digital ad spending will soar past $200 billion this year, marking 38.3% growth from 2020. The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year, about the same share they possessed in 2020.
Report
| MAY 18, 2022
The old triopoly is no more. What’s Inside. This report contains our latest forecasts for ad spending in China through 2026. It includes our estimates for the following areas:. Total Media Ad Spending. Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.
Report
| NOV 23, 2021
The American triopoly will far overshoot our earlier expectations:. We originally forecast Google would grow ad revenues by 25.3% worldwide in 2021. Now, we anticipate the figure will be 40.7%. Facebook was in line for a 28.0% increase, but we’re now estimating a 35.8% expansion.
Chart
| OCT 18, 2021
Chart
| MAR 1, 2021
Chart
| OCT 1, 2020
Report
| NOV 29, 2021
Ads within the triopoly—Google, Facebook, and Amazon—are programmatic by default, and their share of total US display ad spending is growing compared with nontriopoly publishers. This is happening largely because these tech giants dominate the spaces where digital ad budgets are going, such as CTV, social, and ecommerce. Buyers are getting more comfortable with programmatic CTV.
Report
| MAY 18, 2022
Some analyses present these players as major threats to Google and Meta, and in the US many refer to a “triopoly” already, with Amazon included. However, that narrative has more relevance inside the US than it does globally. As far out as 2024, Amazon, ByteDance, and Alibaba combined will still not have as much worldwide ad revenues as Meta does by itself. And Google will remain far ahead of Meta.
Report
| MAY 18, 2022
In the US, Amazon is part of a triopoly of companies that takes the lion’s share of digital advertising. While we don’t forecast Amazon ad revenues in Canada, we project they will fall well short of the duopoly’s 67.8% share in 2022. But we expect Amazon’s share to grow in the coming year.
Report
| AUG 8, 2022
While Amazon is still a distant third in the US digital ad triopoly, its ad business is growing faster than those of Google and Meta. In other Amazon news, the retailer is widely expected to hold a second Prime Day event in 2022, during Q4.
Report
| MAR 28, 2022
The list includes the triopoly companies (Google, Meta, and Amazon), media conglomerates with proprietary identifiers, smart TV-makers, contextual targeting specialists, and pure-play services, according to April 2021 AdExchanger analysis.
Report
| APR 14, 2021
We expect Amazon, like the other two members of the digital advertising “triopoly,” to continue this elevated trajectory and more than double its 2020 net revenues by 2023. Video Ad Spending Beat Our Pre-Pandemic Expectations.
Report
| NOV 17, 2021
Prior to the pandemic, Amazon was growing its US net ad revenues much faster than the other members of the digital advertising triopoly: 39.4% in 2019, compared with Google’s 14.6% and Facebook’s 27.5%. While one might expect growth to decline as Amazon’s ad business scales up, instead it’s doing the opposite. Amazon’s 2020 ad revenue spike has continued through 2021.
Article
| JAN 13, 2022
The biggest player in this market is Amazon, whose US advertising business is growing faster than those of the other two members of the triopoly: Google and Facebook. However, other retailers are also making big plays in the ad space, including Walmart, eBay, Target, CVS, Etsy, and, most recently, Best Buy. These companies are motivated by several factors:.
Report
| APR 29, 2021
In the US, Amazon is already the big story, and some refer to a triopoly there, where Amazon’s digital ad share is bigger than it is globally. Amazon will not reach triopoly status with Google and Facebook on a worldwide scale for quite some time, but we do forecast enormous growth for the next several years. By 2023, Amazon will claim 7.1% of the worldwide digital ad market.
Report
| NOV 22, 2021
This will give the triopoly (Google, Amazon, Facebook) a further edge—but the rest of the industry won’t stand still. Next year should bring more innovation in probabilistic and contextual ad targeting, along with more efforts by publishers to collect first-party data. To do so, they will need to give consumers an incentive to allow sharing, and they will also need to improve cybersecurity.
Report
| JUN 23, 2020
The triopoly will gain just 0.2 percentage points from the long tail of the market. Our earlier expectation was for the triopoly to increase its hold slightly more, and we expect the pandemic will put a damper on the triopoly’s rise over the next few years.
Audio
| NOV 30, 2021
Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.
Audio
| NOV 29, 2021
Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.
Audio
| NOV 24, 2021
Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.
Audio
| NOV 23, 2021
Find out how with Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.