In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.
Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.
AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.
Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.
As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.
Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.
Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
5G gains momentum through new applications: Consumer 5G adoption may have slowed down, but new markets for private 5G, additional functionality, and new applications are helping spread the bandwidth across industries.
Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.
Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.
An underdog’s cloud effort: Google gives expanding its cloud market share another try with its AlloyDB database service that’s priced to sell. Its other cloud products could reap benefits too.
Adopting a customer-centric mindset is key to standing out in today’s marketing climate. And yet, delivering exceptional customer experiences is a key challenge for 35% of marketers.
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.
In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.