Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.
On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.
On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.
While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.
To reduce screen time, consumers are turning to the past for other entertainment mediums. Retailers, take note, as what’s old is new again.
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
Paving the path to the metaverse: Unprecedented interest in the emerging metaverse might cool if the tech industry can’t sustain momentum on innovation and public enthusiasm during the downturn.
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.
Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
CTV and upper-funnel campaigns see the biggest cuts: Economic uncertainty is causing advertisers to pull back their spending.
Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.
Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.
On today's episode, we discuss how much sports are helping to keep traditional TV alive, how many Americans still have cable, and when (if ever) streaming will kill TV. "In Other News," we talk about the impact of smart TVs on viewing behavior and the significance of the Major League Soccer (MLS) and Apple TV+ deal. Tune in to the discussion with our analyst Paul Verna.