Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.
On today's episode, we discuss how much of an effect Elon Musk has had on Twitter's recent performance, how advertisers are now viewing the company, and what initiatives the social media platform will likely consider moving forward. "In Other News," we talk about how bots and spam influence advertising and whether shorter ads on social media are the way to go. Tune in to the discussion with our analyst Jasmine Enberg.
Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.
As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.
Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide. By the end of 2026, their share will grow to 76%. As 5G phones become ubiquitous, their average selling price will decrease by $168 over the next four years.
The livestream shopping landscape has completely transformed in recent years. QVC, which saw 45% of the downloads among the top 10 US livestream shopping apps two years ago, accounted for just 10% in the first five months of this year. (Apps like YouTube and TikTok were excluded because ecommerce is a secondary feature of their platforms.)
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.
On today's episode, we discuss some predictions for H2 2022 that are too specific to be 100% certain but could still come true, including: will there be new talks to revive the Pinterest/PayPal super app merger, what will happen to Mark Zuckerberg's quest to build the metaverse, will Netflix get into live sports, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
On today's episode, we discuss what to make of Elon Musk trying to pull out of the Twitter deal, the ramifications for both parties, and how advertisers will likely view the platform going forward. Tune in to the discussion with our analyst Jasmine Enberg.
Twitter up in arms: The social media company is fighting for its life and going after Elon Musk for disrupting its operations, destroying stockholder value, and walking away.
In Q2 2022, Meta’s Messenger attracted 52% of the top 10 US messaging apps’ daily active users, down 6 percentage points from the same quarter two years earlier. Discord increased its share by 7 percentage points over the same period, riding a pandemic surge that has not dropped off.
T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.
Connected TV to draw users and time spent in the US: CTV is vying with smartphones and tablets for consumer attention while generating advertiser interest, our forecast shows.
Apple’s AppTrackingTransparency challenges are mounting: German authorities are the latest to take issue with the policy’s monopolistic qualities.
Samsung leads in next-gen chip production: Production of Samsung’s 3-nanometer chip leaves rivals like TSMC and Intel scrambling. And chip innovation is quickly outpacing the speed of legislating subsidy bills.
As the crypto exchange reportedly mulls a takeover bid for the trading app, we look at the pros and cons of the rumored acquisition.