Executive Summary

US adults will spend 13 hours and 11 minutes (13:11) per day with media in 2022, slightly less than last year (13:13). The net loss will mostly come from a decline in TV time, while a variety of digital activities will experience modest increases.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How much time will US adults spend consuming media each day in 2022, and how will that figure be divided among devices, platforms, and activities?
2. Which types of media are gaining daily time the quickest and which are losing time?
3. What is the outlook for traditional versus digital media, particularly in terms of TV versus digital video and radio versus digital audio?

WHAT’S IN THIS REPORT? Our latest forecast for US adult time spent with media per day in 2022 and beyond. Featured forecasts include time spent with digital media, smartphones, desktops/laptops, social networks, digital video, digital audio, subscription OTT (sub OTT), YouTube, TV, and radio.

KEY STAT: This year, US adults will spend 53.7% (or 3:07) of their daily video time with traditional linear TV, and the remaining 46.3% (or 2:41) with digital. This will be the slimmest lead for TV yet.